BriefOne card, every account. CA.SH began as a question the finance stack keeps refusing: why does a person's digital footprint live in thirty places while their money pretends to live in one? The brief was a platform where connected accounts — social, commercial, financial — resolve behind a single card, and the card becomes the person's public unit of exchange — a brief the build answered as a marketplace, not a bank.
DecisionsThe card is the only unit of interface. Everything the platform does — identity, balance, history, connection — had to survive compression onto one rectangle, so every feature either earned its place on the card or disappeared. The splash system was rebuilt until the type held at wallet size. Versions 1.01 and 1.02 are not shown; they were wrong. What is shown is 1.03 — the first version where the card reads as a financial object and a social one at the same time, without explaining itself.
OutcomeFiled BUILT. The plates above are captures from the working 1.03 build, not renders. The record stays open — entries 040 and 041 exist in part because of what this one taught.
Entry 039 / 41
Project Card.Shop
Date January 2025
Location Dubai, UAE
Coordinates 25°0'13.5216"N 55°17'34.9116"E
Status BUILT
INFO
See also020 Innovating Benin